Behavioral Strategy · International Advisory · BR · US · EU
Alessandra Andrade Vieira
Psychologist & Economist Turned Executive Advisor
“If you don't understand people, you don't understand business.”
Schedule a Call View LinkedInPsychologist & Economist Turned Executive Advisor
“If you don't understand people, you don't understand business.”
Schedule a Call View LinkedInBehavioral strategy is where business performance and human potential meet. For over two decades, Alessandra built her career the practical way — solving problems, running teams, making the numbers work — including leading corporate management for one of Southern Brazil's leading media groups, with 1,500+ people under her direction, and international work across France and beyond.
But she kept noticing the same pattern: strategy could be flawless on paper and still stall in the room — a misread negotiation, an assumption about culture, a leadership style that didn't translate abroad. So she returned to a lifelong curiosity — why people decide what they decide — and formalized it with a degree in Psychology.
Today she works at the intersection of both worlds, helping executives and business owners across the US and Europe make sharper, more confident decisions by understanding the human behavior behind them. Practical, evidence-based, and built for lasting change rather than quick fixes.
Executive advisory that combines behavioral science with business strategy — so decisions hold up not just on paper, but in the room.
One-on-one work with leaders on decision-making, communication and influence.
Reading the human dynamics behind stalled strategy, negotiations and hires.
Leading organizations through transitions people actually adopt.
Business strategy grounded in how people and markets really behave.
Building emotionally intelligent leaders who perform across cultures.
Translating leadership style and negotiation across BR, US and EU markets.
“Alessandra has a unique ability to connect people, strategy and execution, transforming vision into sustainable business results.”
Nicolás Mejía — CEO, Grupo Folha de Londrina
Based in Brazil, working with executives and business owners across the US and Europe. Reach out to schedule an introductory call.
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